Agile Digital have been a trusted software development partner to Allhomes since 2006. This team of talented, committed and professional software wizards have definitely played a big part in our success.

Peter Blackshaw (Founder, 2014)

In 2006 All Homes made a strategic decision to redevelop their original technology platform from the ground up. Agile Digital were engaged to undertake this major design and development program of work over 13 months, culminating in December 2007. This was a large-scale undertaking constituting development of several public and private web portals that comprise the and platforms.

The system user interface already consisted of many hundreds of dynamic screens and an array of advanced back-end functional systems (e.g., geospatial, structured data feeds, workflows, reporting, accounting, etc.). All Homes had originally tasked Agile Digital to deliver a scalable enterprise solution that guaranteed in excess of 99.99% up-time whilst being cost effective to maintain and extend.

This demanded a world-class multi-site software infrastructure spanning two independent data centres, replicating/distributed database servers and filesystems, and a mesh of hardware devices in redundant fail-over configurations.

The Mission

Agile Digital was to architect, engineer, test and launch a full-stack technology platform for The new platform was required to provide all functionality present in the original site and to support 2+ million page views per day immediately upon its initial launch. The solution needed to be cost effective to maintain and scale; deliver 99.99+% uptime on a 24/7/365 basis; and designed so that future functional extensions could be easily incorporated.


Agile Digital designed the 2nd-generation platform to leverage major open-source technologies. This highly successful technology stack was profiled by TechWorld at the time.

The middleware was engineered using Enterprise Java on the RedHat JBoss application server, with PostgreSQL providing relational database services. The multi-site infrastructure was conceived as a farm of servers distributed between geographically disparate data centres. Aggressive content caching, service clustering and realtime replication of both database and multimedia data was engineered to ensure enterprise-class performance, robustness and scalability.

Red Hat has published a case study with further details.

The Allhomes and Agile Digital Team


The new generation real estate technology platform developed by Agile Digital was launched into full service in December 2007. The infrastructure and software stack has proven extremely resilient, maintaining rapid response times on its public website under loads of 2.5 million page views each day. Agile Digital continued to be retained by All Homes Pty Ltd for operational support and ongoing platform development until the business was sold to Fairfax Group in 2015.