“We’ve partnered with Agile Digital since 2014, and as a full-service digital solutions company, they developed and continue to evolve our ordering app and wider digital ecosystem – playing a critical role in helping our business scale, streamline operations, and grow with confidence.”
Multi-store digital ordering platform and data engine helping scale Canberra’s iconic Brod burger experience
Back to StoriesAgile Digital engineered a custom, scalable ordering application and unified data analytics ecosystem for Brod, streamlining multi-store operations and delivering real-time customer insights across its Canberran stores.
Client
Brod
Sector
Hospitality
Timeframe
2014 - Ongoing
Technology Themes
Amazon Web Services (AWS)
About Brod
Brod is a locally owned and operated burger icon, now with four stores across the ACT. Run by husband-and-wife team Sascha and Joelle Brodbeck, the chain began in 2009 serving $9 burgers from a caravan in a carpark and has grown into a pillar of the Canberra community.
Mission
Agile Digital was engaged to help a growing, locally owned Canberra business modernise its ordering experience across multiple store locations
Approach
Agile Digital was engaged to help Brod modernise its ordering experience across its stores. Brod needed to replace manual, fragmented ordering processes with a digital solution that could scale as the business expanded. Its popularity was also creating long queues at its restaurants. The key objectives were to reduce queuing times, increase operational efficiency, and provide meaningful data insights to better understand customer behaviour, demand patterns, and individual store performance.
Outcome
Agile Digital integrated the custom-built ordering application it developed (originally for Qhopper) into Brod’s operational workflows and customer experience. Agile Digital has continued to support the platform and, as Brod grew, extended it to support multiple stores.
Key delivery actions included:
- Custom Application Implementation: Deployed the Qhopper mobile ordering platform and provided ongoing technical support.
- Kitchen & Printing System Integration: Worked on-site with Brod to upgrade kitchen printing systems integrated directly with the ordering platform to handle higher order volumes and complexity.
- Payment Processing & Upgrades: Integrated Apple Pay and Google Pay.
- Venue Expansion: Activated and configured the technology required to seamlessly support new store openings, including Tuggeranong and Phillip.
- Data Engine Integration: Embedded analytics and reporting capabilities, giving owners real-time visibility into sales trends, peak periods, and customer preferences.